North-eastern states fast emerging as growing markets for India's e-commerce playersNEW DELHI: India’s North-Eastern states are fast emerging as the drivers of growth for some leading e-commerce companies, which claim double-digit growth in the market after having overcome last-mile delivery challenges. In this region, where hilly terrain and limited road and flight connectivity have posed hurdles for companies wanting to expand operations, demand for goods online is being fuelled by unavailability of certain products and the deep discounts being offered by e-commerce companies on a host of goods, including branded products. Snapdeal’s VP - operations, Ashish Chitravanshi, said the North-East region is not only an important market for the company but also has the potential to be at a par with Delhi and Mumbai, in terms of business potential. the fastest-growing markets in the country for us. We have been steadily growing in double digits monthon-month in the North-East markets, with a steady increase in the number of orders from the region,” said Chitravanshi. “As we take our reach deeper into the region we anticipate this number to grow phenomenally.” While Snapdeal services large parts of the North-Eastern region covering more than 1,100 pin codes, its rival, Flipkart, serves customers in over 80 cities in the region in partnership with logistics players eKart and India Post. Flipkart has seen healthy growth in the region in recent years and is now scaling up its supply chain capabilities and support facilities to create a seamless shopping experience for customers there, a company spokesperson said, adding that the region has a relatively younger customer base as compared to the rest of the country and categories like apparels, games, music and books are popular. Similarly, as much as 15% of Fashionandyou’s revenue comes from the North-East, said Manav Narula, its GM for marketing. Sanjay Sethi, CEO and co-founder of ShopClues.com, said that though the percentage contribution to gross merchandise value(GMV) is in single-digits, the company expects it to grow to 10-12% in the years ahead. Devangshu Dutta, chief executive of retail consultancy Third Eyesight, said managing a network of physical retail points is cumbersome in the North-East, while e-commerce is at a specific advantage in this region, since it allows a virtually unlimited range of product offering to be presented rapidly to the customer at a relatively low cost. India’s largest fashion e-tailer Myntra established its distribution centre in Guwahati a year ago, followed by a centre in Mizoram’s capital Aizawl. “When we started the Aizawl centre, it showed us 500% jump in sales,” said Ganesh Subramanian, head of new initiatives at Myntra. For Myntra, a year ago, the North-East region was growing at 1.5 times the overall growth of the company and the business coming from this market is currently in line with the company’s overall growth, Subramanian added. But it is not just mass e-commerce players who are seeing traction from this region. Specialty and niche players are also in the game to conquer this still untapped region. Gaurav Singh Kushwaha, founder and CEO, Bluestone.com, an ejewellery company, said the region contributes to about 11% of the company’s revenue. Also, the average selling price from the North-East is higher than the average selling price from other non-metros, he said. FirstCry.com, a retailer of children’s products that has four service centres in the region, of which the ones in Agartala and Guwhati are owned by the company, plans to add another two distribution centres in Silchar and Shillong in a few months, said founder and CEO, Supam Maheshwari. The region’s difficult terrain has thwarted efforts to build roads and improve airline connectivity. This, in turn, has hindered growth of offline retail and availability of branded products. “It is the ideal use case for e-commerce where customers are not buying because of discount but because of lack of availability of options and variety” said Kushwaha of BlueStone. Some e-commerce players see this region as a game changer if the logistical challenges are addressed. Chitravanshi of Snapdeal explains, “The region forms 8% of India’s landmass and has only 4% of country’s population, which means the population is thinly spread across a largely mountainous area. This certainly presents a logistical challenge in terms of connectivity and cost involved to all e-commerce players.” Vipul Sharma, director of ecommerce Association of India, feels that the development of IT infrastructure at a faster pace can really turn the tide for the region.

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DescriptionMeghalaya is a hilly state in northeastern India. The name means "the abode of clouds" in Sanskrit. The population of Meghalaya as of 2016 is estimated to be 3,211,474. Meghalaya covers an area of approximately 22,430 square kilometres, with a length to breadth ratio of about 3:1. WikipediaCapital: ShillongPLAN A TRIPMeghalaya travel guide15 h flightDESTINATIONSShillongGuwahatiCherrapunji‎MawlynnongDawkiMāwsynrāmNongriatUmiamView allPEOPLE ALSO SEARCH FORMizoramArunachal PradeshNagalandManipurSikkimTripuraAssamHimachal PradeshView allMore about MeghalayaPEOPLE ALSO ASKWhat is Meghalaya famous for?Is Meghalaya safe for tourists?

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The state is bounded to the south by the Bangladeshi divisions of Mymensingh and Sylhet, to the west by the Bangladeshi division of Rangpur, and to the north and east by India's State of Assam. The capital of Meghalaya is Shillong. During the British rule of India, the British imperial authorities nicknamed it the "Scotland of the East".[7] Meghalaya was previously part of Assam, but on 21 January 1972, the districts of Khasi, Garo and Jaintia hills became the new state of Meghalaya. English is the official language of Meghalaya. Unlike many Indian states, Meghalaya has historically followed a matrilineal system where the lineage and inheritance are traced through women; the youngest daughter inherits all wealth and she also takes care of her parents.[7]The state is the wettest region of India, recording an average of 12,000 mm (470 in) of rain a year.[6] About 70% of the state is forested.[8] The Meghalaya subtropical forests ecoregion encompasses the state; its mountain forests are distinct from the lowland tropical forests to the north and south. The forests are notable for their biodiversity of mammals, birds, and plants.Meghalaya has predominantly an agrarian economy with a significant commercial forestry industry. The important crops are potatoes, rice, maize, pineapples, bananas, papayas, spices, etc. The service sector is made up of real estate and insurance companies. Meghalaya's gross state domestic product for 2012 was estimated at ₹16,173 crore (US$2.3 billion) in current prices.[9] The state is geologically rich in minerals, but it has no significant industries.[7] The state has about 1,170 km (730 mi) of national highways. It is also a major logistical center for trade with Bangladesh.[6]In July 2018, the International Commission on Stratigraphy divided the Holocene epoch into three,[10][11] with the late Holocene being called the Meghalayan stage/age,[12][13] since a speleothem in Mawmluh cave indicating a dramatic worldwide climate event around 2250 BC had been chosen as the.Ancient EditMeghalaya, along with the neighbouring Indian states, have been of archaeological interest. People have lived here since Neolithic era. Neolithic sites discovered so far are located in areas of high elevation such as in Khasi Hills, Garo Hills and neighbouring states. Here neolithic style jhum or shifting cultivation is practised even today. The highland plateaus fed by abundant rains provided safety from floods and a rich soil.[15] The importance of Meghalaya is its possible role in human history through domestication of rice. One of the competing theories for the origin of rice, is from Ian Glover, who states, "India is the center of greatest diversity of domesticated rice with over 20,000 identified species and Northeast India is the most favorable single area of the origin of domesticated rice."[16] The limited archaeology done in the hills of Meghalaya suggest human settlement since ancient times.[17]After the Conquest of Taraf in 1304, Shah Arifin Rafiuddin, a disciple of Shah Jalal, migrated and settled in the Khasi and Jaintia Hills where he preached Islam to the local people. His khanqah remains in Sarping/Laurergarh on the Bangladeshi border but the part containing his mazar is in Meghalaya on top of Laur Hill.[18]Modern history EditThe British discovery of Camellia sinensis in 1834 in Assam and later companies to renting land from 1839 onwards.[19]Meghalaya was formed by carving out two districts from the state of Assam: the United Khasi Hills and Jaintia Hills, and the Garo Hills on 21 January 1972. Before attaining full statehood, Meghalaya was given semi-autonomous status in 1970.[20]The Khasi, Garo, and Jaintia tribes had their own kingdoms until they came under British administration in the 19th century. Later, the British incorporated Meghalaya into Assam in 1835.[7] The region enjoyed semi-independent status by virtue of a treaty relationship with the British Crown. When Bengal was partitioned on 16 October 1905 by Lord Curzon, Meghalaya became a part of the new province of Eastern Bengal and Assam. However, when the partition was reversed in 1912, Meghalaya became a part of the province of Assam. On 3 January 1921 in pursuance of Section 52A of the Government of India Act of 1919, the governor-general-in-council declared the areas now in Meghalaya, other than the Khasi states, as "backward tracts." Subsequently, the British administration enacted the Government of India Act of 1935, which regrouped the backward tracts into two categories: "excluded" and "partially excluded" areas.At the time of Indian independence in 1947, present-day Meghalaya constituted two districts of Assam and enjoyed limited autonomy within the state of Assam. A movement for a separate Hill State began in 1960.[20] The Assam Reorganisation (Meghalaya) Act of 1969 accorded an autonomous status to the state of Meghalaya. The Act came into effect on 2 April 1970, and an autonomous state of Meghalaya was born out of Assam. The autonomous state had a 37-member legislature in accordance with the Sixth Schedule to the Indian constitution.In 1971, the Parliament passed the North-Eastern Areas (Reorganization) Act, 1971, which conferred full statehood on the autonomous state of Meghalaya. Meghalaya attained statehood on 21 January 1972, with a Legislative Assembly of its own.Meghalaya is one of the Seven Sister States of northeast India. The state of Meghalaya is mountainous, with stretches of valley and highland plateaus, and it is geologically rich. It consists mainly of Archean rock formations. These rock formations contain rich deposits of valuable minerals like coal, limestone, uranium and sillimanite.Meghalaya has many rivers. Most of these are rainfed and seasonal. The important rivers in the Garo Hills region are Ganol, Daring, Sanda, Bandra, Bugai, Dareng, Simsang, Nitai and the Bhupai. In the central and eastern sections of the plateau, the important rivers are Khri, Umtrew, Digaru, Umiam or Barapani, Kynshi (Jadukata), Umngi, Mawpa, Umiam Khwan, Umngot, Umkhen, Myntdu and Myntang. In the southern Khasi Hills region, these rivers have created deep gorges and several beautiful waterfalls.Farming on hilly terrain (tea plantation).The elevation of the plateau ranges between 150 m (490 ft) to 1,961 m (6,434 ft). The central part of the plateau comprising the Khasi Hills has the highest elevations, followed by the eastern section comprising the Jaintia Hills region. The highest point in Meghalaya is Shillong Peak, which is a prominent IAF station in the Khasi Hills overlooking the city of Shillong. It has an altitude of 1961 m. The Garo Hills region in the western section of the plateau is nearly plain. The highest point in the Garo Hills is Nokrek Peak with an altitude of 1515 m.The town of Sohra (Cherrapunji) in the Khasi Hills south of capital Shillong holds the world record for most rain in a calendar month, while the village of Mawsynram, near Sohra (Cherrapunji), holds the record for the most rain in a year.[23]Flora and fauna EditSee also: Meghalaya subtropical forestsMeghalaya's forests host 660 species of birds[24] and numerous species of other wildlife. Peacock pheasant (top) and hoolock gibbon (bottom) are found in Meghalaya.[25]About 70% of the state is forested, of which 9,496 km2 (3,666 sq mi) is dense primary subtropical forest.[8] The Meghalayan forests are considered to be among the richest botanical habitats of Asia. These forests receive abundant rainfall and support a vast variety of floral and faunal biodiversity. A small portion of the forest area in Meghalaya is under what are known as "sacred groves" (see Sacred groves of India). These are small pockets of an ancient forest that have been preserved by the communities for hundreds of years due to religious and cultural beliefs. These forests are reserved for religious rituals and generally remain protected from any exploitation. These sacred groves harbour many rare plant and animal species. The Nokrek Biosphere Reserve in the West Garo Hills and the Balphakram National Park in the South Garo Hills are considered to be the most biodiversity-rich sites in Meghalaya. In addition, Meghalaya has three wildlife sanctuaries. These are the Nongkhyllem Wildlife Sanctuary, the Siju Sanctuary, and the Baghmara Sanctuary, which is also the home of the insect-eating pitcher plant Nepenthes khasiana also called "Me'mang Koksi" in local language.Due to diverse climatic and topographic conditions, Meghalaya forests support a vast floral diversity, including a large variety of parasites, epiphytes, succulent plants and shrubs. Two of the most important tree varieties are Shorea robusta (sal tree) and Tectona grandis (teak). Meghalaya is also the home to a large variety of fruits, vegetables, spices, and medicinal plants. Meghalaya is also famous for its large variety of orchids — nearly 325 of them. Of these, the largest variety is found in the Mawsmai, Mawmluh and Sohrarim forests in the Khasi hills.Nepenthes khasianaMeghalaya also has a large variety of mammals, birds, reptiles and insects.[26] The important mammal species include elephants, bear, red pandas,[27] civets, mongooses, weasels, rodents, gaur, wild buffalo,[28] deer, wild boar and a number of primates. Meghalaya also has a large variety of bats. The limestone caves in Meghalaya such as the Siju Cave are home to some of the nation's rarest bat species. The hoolock gibbon is found in all districts of Meghalaya.[29]Common reptiles in Meghalaya are lizards, crocodiles and tortoises. Meghalaya also has a number of snakes including the python, copperhead, green tree racer, Indian cobra, king cobra, coral snake and vipers.[30]Meghalaya's forests host 660 species of birds, many of which are endemic to Himalayan foothills, Tibet and Southeast Asia. Of the birds found in Meghalaya forests, 34 are on worldwide threatened species list and 9 are on the critically endangered list.[24] Prominent birds spotted in Meghalaya include those from the families of Phasianidae, Anatidae, Podicipedidae, Ciconiidae, Threskiornithidae, Ardeidae, Pelecanidae, Phalacrocoracidae, Anhingidae, Falconidae, Accipitridae, Otididae, Rallidae, Heliornithidae, Gruidae, Turnicidae, Burhinidae, Charadriidae, Glareolidae, Scolopacidae, Jacanidae, Columbidae, Psittacidae, Cuculidae, Strigidae, Caprimulgidae, Apodidae, Alcedinidae, Bucerotidae, Ramphastidae, Picidae, Campephagidae, Dicruridae, Corvidae, Hirundinidae, Cisticolidae, Pycnonotidae, Sylviidae, Timaliidae, Sittidae, Sturnidae, Turdidae, Nectariniidae and Muscicapidae.[24] Each of these families have many species. The great Indian hornbill is the largest bird in Meghalaya. Other regional birds found include the grey peacock pheasant, the large Indian parakeet, the common green pigeon and the blue jay.[31] Meghalaya is also home to over 250 species of butterflies, nearly a quarter of all butterfly species found in India.Meghalaya is one of three states in India to have a Christian majority. About 75% of the population practices Christianity, with Presbyterians, Baptists and Catholics the more common denominations.[33] .The religion of the people in Meghalaya is closely related to their ethnicity. Close to 90% of the Garo tribe and nearly 80% of the Khasi are Christian, while more than 97% of the Hajong, 98.53% of the Koch, and 94.60% of the Rabha tribes are Hindu.[citation needed]Hindus are the largest religious minority in Meghalaya with 11.52% of the total state's population as of 2011 census[33]Hindus are concentrated mainly in West Garo Hills, East Khasi Hills and Ri-Bhoi with 19.11 percent, 17.55 percent and 11.96 percent respectively.The Nartiang Durga Temple in Meghalaya is a famous Hindu temple and it is one of the 51 Shakti peethas on Earth.[34]Muslims constitute 4.39% of the population[33] The Muslims are concentrated mainly in West Garo Hills with 16.60 percent.[35]Conversion from indigenous to Christianity began in the 19th century under the British era. In the 1830s, American Baptist Foreign Missionary Society had become active in Northeast to convert indigenous tribes to Christianity.[36] Later, they were offered to expand and reach into Cherrapunji Meghalaya, but they lacked the resources to do so and declined. Welsh Presbyterian Mission took the offer and they began work at the Cherrapunji mission field. By the early 1900s, other Protestant denominations of Christianity were active in Meghalaya. The outbreak of World Wars forced the preachers to return home to Europe and America. It is during this period that Catholicism took root in Meghalaya and neighbouring region. In the 20th century, Union Christian College started operations at Barapani, Shillong. Currently, Presbyterians and Catholics are two most common Christian denominations found in Meghalaya.[37]State government EditThe Meghalaya Legislative Assembly has 60 members at present. Meghalaya has two representatives in the Lok Sabha, one each from Shillong and Tura. It also has one representative in the Rajya Sabha.Since the creation of the state the Gauhati High Court has jurisdiction in Meghalaya. A Circuit Bench of the Guwahati High Court has been functioning at Shillong since 1974. However recently in March 2013 the Meghalaya High Court was separated from the Gauhati High Court and now the state has its own High Court.Local self-government EditNE Autonomous divisions of India.svgTo provide local self-governance machinery to the rural population of the country, provisions were made in the Constitution of India; accordingly, the Panchayati Raj institutions were set up. However, on account of the distinct customs and traditions prevailing in the northeast region, it was felt necessary to have a separate political and administrative structure in the region.[citation needed] Some of the tribal communities in the region had their own traditional political systems, and it was felt that Panchayati Raj institutions may come into conflict with these traditional systems. The Sixth Schedule was appended to the Constitution on the recommendations of a subcommittee formed under the leadership of Gopinath Bordoloi, and the constitution of Autonomous District Councils (ADCs) is provided in certain rural areas of the northeast including areas in Meghalaya. The ADCs in Meghalaya are the Khasi Hills Autonomous District CouncilGaro Hills Autonomous District CouncilJaintia Hills Autonomous District CouncilEconomy Urban areas Culture and society EditThe main tribes in Meghalaya are the Khasis, the Garos, and the Jaintias. Each tribe has its own culture, traditions, dress, and language.

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